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Managing Your Online Persona, Part I

by Brandon Giles (republished from his personal blog ) Why Care? It is becoming more important than ever to actively manage your persona on the internet, particularly if you operate in the fields of entrepreneurship, venture capital or marketing. In general, persona management is more crucial in industries where your value and success depends on personal human capital and others perception of that value. However, digital footprints have a material impact on everyone. Beginning back in 2007, an ExecuNet survey  found that 83% of recruiters already used internet searches to evaluate job candidates, with 43% of recruiters eliminating candidates because of what they found. “How-to” Guide As an aspiring entrepreneur I sought to learn more about the tools, platforms and best practices before busting out onto the Blogging scene. I heard from nearly every guest in my Launching Tech Ventures entrepreneurship course at the Harvard Business School (#hbsltv) that blogging was critical to estab...
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Galaxy S III- Unveil in next 5 hours...

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Samsung's getting prepared for the unveil of the 'teaser' for the hotly-anticipated successor to its Galaxy S II smartphone. The company's mobile division has tweeted has diverted users to a Samsung owned website called- http://www.tgeltaayehxnx.com- tgeltaayehxnx.com - which is an anagram for 'the next galaxy' where there is a countdown to 'the next step in' next 3 hours. The launch of Samsung's successor to Galaxy S II smartphone is scheduled on 3rd of May in London, so we won’t learn everything today, but perhaps we’ll know the device name.  Rumors say that galaxy S III will be the next milestone in the field of Android devices and would also be the official mobile device for the London Olympics 2012. Well personally I do not think that Samsung would name the successor as Galaxy S III, though there are a lot of chances. We will get to know more just after 3 hours of wait...
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Letting it Go

by Anthemos Georgiades There are various lessons I could have discussed here regarding the UX tests I ran for my startup Zumper. But, instead, I am going to focus on one challenge that these tests created for me: my ability – or lack thereof – to let my own opinions and intuitions drop. In the three lean tests that I ran, two of them confirmed something I had suspected. The third one however did not. In my ‘banner’ test, I tested (1) the price users thought a standard bed frame was worth, under three different themes of page banners and then (2) if the user could actually remember the site’s name after use. I found that what I considered to be the most ‘boring’ white and grey banner drove the highest price estimations from users and beat our other two banners hands-down on brand recollection. I had actually only included this ‘boring’ banner in the lean test as a control. My hypothesis had been that our green banner would drive the best engagement given that this was the predominan...
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