Who Says Elephants Aren’t Lean?
by Greg Ayres I have been reflecting on lean startup management practices in the context of new business development in a big corporation. Whether large or small, young or old, innovative companies must find product market fit and/or refine and extend their business models. I believe that the lean startup method can be successful for any company with a well aligned organizational culture. Without a doubt, big companies’ product development processes are better established than those of startups. This leads to a sense that launching new products or businesses in a large enterprise is a far different task from doing so in a startup; and thus, the lean startup methodology cannot be employed successfully by large firms. In fact, on the surface a large organization has a few key advantages over a young company implementing lean management techniques. These include superior access to customers, flexible developer resources, an experienced team of internal testers...