Inbound Marketing Lessons Learned
by Chris Tam & Kathy Wang Our blog was by far our most effective tool of inbound marketing and during the initial phase of growth was the top landing page for our site, versus the actual website itself. What was great about blogging as an inbound marketing tool: Blog posts are easily shared. All we needed was a few “influencers” on the web to find our content interesting, pass it along, and we got huge spikes in traffic. Though our traffic figures eventually stabilized after these “spikes,” each time our content was shared, some of the new readers to our site stayed, explored, and checked out our main landing page. You can also use blogs to help “exchange” traffic. It was difficult for us to convince a successful blogger or content producer to plug heroiQ or include a link to us on their site - after all, our main landing page isn’t going to be a muddled list of a bunch of links. But a blog is perfect for that - we would link our blog posts to other blogs we liked, and some of the...