Reality Check: How to Know When To Pull the Plug
by Private What is the difference between persistence and denial? How many unsuccessful pivots do you need to go through before you should realise it’s time to call it quits? This topic of knowing when to pull the plug is potentially one of the most difficult questions I’ve faced to date. Although our LTV classes have sparked multiple discussions on this topic, I unfortunately admit that we’ve yet to uncover the ideal answer to this question. In typical HBS fashion, the answer seems to be... “It depends...” So what does it all depend on? Here’s my attempt categorize what I believe to be the critical consideration factors into three buckets; internal, external and personal factors Internal How much cash (an...