Don’t code: 5 steps to an outsourced MVP
by Matthew Thurmond Don’t spend months learning to code or looking for a technical co-founder. My interviews with Harvard Business School entrepreneurs and outsourcing industry experts reveal a new playbook for early-stage ventures that replaces the “shut the door and learn to code” ethos with an “outsource early and hire late” strategy. A handful of web-based tools and services are enabling this shift and savvy entrepreneurs are using them to quickly and cheaply bring minimum viable products (MVP) to market. The 5 steps below describe an easier way to create MVPs: 1) Mock it up First things first. What, specifically, do you want to build? If it’s a website, skim similar sites and draw up the main pages with your desired logo. After a few iterations on paper, you should have a general outline. Now use Balsamiq to do a more formal mock-up. The end result will be a shareable pdf that looks like a pencil sketch. 2) Design the graphics & specs Now you want to add color and interactivi...