Google Currents: First Impressions...

Google has just launched its much-rumored Flipboard competitor, Google Currents. The service is available for both iOS and Android and other smart phones. The bad news is that the service is only available in the US for now.
The gist of Currents is simple: it’s a clean, touch-friendly way to consume your favorite blogs and news sites on your phone and/or tablet. And it looks good — much better, in fact, than most of Google’s other applications.
After installing the app, you’ll see icons for a handful of pre-selected publications like 500px and The Daily Beast. Currents will immediately begin downloading the most recent articles from these sources, and you’ll also be prompted to add additional publications to your Library (including TechCrunch, should that suit your fancy — we’re an initial launch partner).
If you’re using a large enough display (in other words, a tablet), Currents will display large photo banners that help lend a magazine vibe to the app. Aside from these, the app is broken into two main sections of content: Library and Trending. The former is where content from the publications you’ve opted to follow will show up , and the app will proactively download that content so you can read it offline.
The Trending tab displays the hottest stories across the web, broken down by category and drawn from a variety of sources. The default section is called simply ‘Top Stories’, and you can add additional topic-specific lists including Technology, Business, and World News.
Google says it plans to roll out more social features down the line, so this may come eventually. Of course, the fact that Google omitted them from this release may indicate that it’s more interested in driving people to Google+.


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