Managing Your Online Persona, Part I
by Brandon Giles (republished from his personal blog ) Why Care? It is becoming more important than ever to actively manage your persona on the internet, particularly if you operate in the fields of entrepreneurship, venture capital or marketing. In general, persona management is more crucial in industries where your value and success depends on personal human capital and others perception of that value. However, digital footprints have a material impact on everyone. Beginning back in 2007, an ExecuNet survey found that 83% of recruiters already used internet searches to evaluate job candidates, with 43% of recruiters eliminating candidates because of what they found. “How-to” Guide As an aspiring entrepreneur I sought to learn more about the tools, platforms and best practices before busting out onto the Blogging scene. I heard from nearly every guest in my Launching Tech Ventures entrepreneurship course at the Harvard Business School (#hbsltv) that blogging was critical to estab...
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