Lean: Why Now?
by Christophe Mandy Class cases on Aquion Energy and Predictive Biosciences were chosen specifically to illustrate that the lean concepts don’t just apply to the web-based consumer facing startups that the paradigm is usually associated with. In both cases, running lean involved the same kind of hypothesis testing, pivoting and search for product-market fit, just on a different timescale and with a different context. But if the lean principles aren’t enabled by the sort of economics that underlie internet companies, why did the concept only arise now? The “eliminating waste” Toyota-Production-System-like ideas in manufacturing are more than 40 years old and were all the rage almost 20 years ago. One possible answer would be to suggest that ideas in management theory for startups hadn’t evolved enough until the last ten years, and that nobody had thought of generalizing success stories into the key lean principles. This implies that applying lean principles would have always led to high...